My Golf Performance

Tim Ferriss is a leading author and metrics driven angel investor. His book, The Four Hour Work Week, is a New York Times Bestseller. He recently sat down with Loic Le Meur, head of very cool company called Seesmic to discuss starting businesses.  I think these concepts can be easily applied to your existing golf related business allowing you to spend more time on your passions and scaling the time you spend at work.

Below is a great, hour long video about how Tim starts a business and how he operates once the business begins.  I highlight some of Tim's strategic points in the presentation. It's long, but there is really good content.  After that, I talk about the my results applying these concepts to my program.

1. Find your market, then start your business.

2. Focus on finding high profit, low maintenance customers.

3. Define your priorities! And sometimes it's not what the customer wants.

4. Email is everyone else's agenda for your time. Batch your email and work through it once or twice a day...rather than crackberrying your way through the day at all times.

5. Think in terms of scaling your time as well as scaling your business. You don't want to spend 10 hours a day reacting...and not turning a profit.

6. Value your time as much as your profit.

7. Think you need investors? It might be good initially but then you are beholden to them rather than your business.

8. Don't go looking for an idea (TPI Golf Fitness is cool!) Get traction going. One client at a time, one class at a time. Flyers in the club house promising increased distance is like that billboard you passed on the way to work. What did it say? Exactly.

9. If you want to have a blog, then you better like writing or filming. A medicore blog is more of a liability than no blog at all.

10. If people don't believe the messenger, then it doesn't matter how good the message is. TPI Pros: this is when you get them to touch their toes in 2 minutes after not having touched them in years.

11. Time is valuable as currency!

12. Doing something unimportant well, does not make it important. Doing something that takes a lot of time does not make it important.

In late 2003, I began to focus on particular members at my club that were Titleist players: meaning they already played 14 Titleist clubs.  We created the Titleist Members Player Staff and it made our Titleist green grass account one of the most successful in the world.  The concept definitely helped me develop into a top Titleist Custom Fitter and TPI Certified Golf Professional.  Plus my players benefit in so many ways including our main concept: the "tour-like" experience at home.  Players practice with their preferred Pro V1, or Pro V1 X.  Your choice of Titleist balls in your locker, monthly, weekly, or however you choose.

Let me know what you guys think via comments or twitter!