Inside The Studio #7: Our Reaction To The Titleist Business Side Of The Groove Change
Regardless of whether you support the USGA's decision to change the parameters of groove design, it's happening. Manufacturers suggest that they will have to make two versions of clubs, "Professional" and "Retail."
Our position is based on our business philosophy of bringing a "tour-like" experience home. Why not circumvent the USGA's gradual implementation and end "non-comforming" groove design now? Why even consider two assembly lines? Time and time again, when consumers end up having too much choice, they usually don't choose at all. Why am I supposed to treat my top players differently than my weekend players? I don't plan too.
This episode of Inside The Studio is a direct response to Titleist's press release from 06/30/09. It's not posted on Titleist's website but Geoff Shackelford posted it on his blog.
The internet is buzzing about this topic. I think the best forums are at Golfwrx.com and TheSandTrap.com.
As always, let us know what you think via comments, email, or twitter!




Ryan Crysler